Harvard Chan School
The Center for Executive and Continuing Professional Education (ECPE) at the Harvard T.H. Chan School of Public Health prepares leaders across multiple sectors worldwide solve pressing organizational, public health, and healthcare challenges. In close collaboration with ECPE leaders, we redesigned their brand identity and orchestrated a dynamic and comprehensive marketing strategy aimed at amplifying
the reach and impact of their exceptional educational programs. Our multifaceted approach encompassed every aspect of the marketing spectrum, from enhancing user experience and refining website navigation to crafting compelling content marketing campaigns and leveraging the power of social media, email outreach, traditional marketing, and beyond.
Content Marketing
At the heart of our content marketing strategy lies a powerful collaboration with prestigious Harvard faculty, channeling their expertise into meticulously crafted articles of unparalleled quality. These insightful pieces serve as beacons of knowledge, strategically distributed through email and social media channels to captivate audiences far and wide. As users immerse themselves in these thought-provoking articles, they are seamlessly guided towards related programs, presented with opportunities to deepen their engagement and subscribe to a continuous stream of high-caliber content. This synergy of academic excellence and strategic outreach not only informs and inspires but also cultivates a vibrant community of lifelong learners eager to explore new horizons.
Rebranding
Few brands possess the unparalleled global influence and prestige of Harvard. With this in mind, we embarked on a mission to infuse ECPE's branding with this extraordinary power. Recognizing the immense potential in aligning with Harvard Chan School's esteemed brand guidelines, we meticulously crafted
templates for their collateral materials to seamlessly integrate this iconic identity. The transformative impact of our collaboration is vividly showcased in the compelling examples below, a testament to our commitment to elevating ECPE's presence and resonance on a global scale.
